Straight Answers About Digital Marketing
Paid ads, websites, and tracking, explained the way I would explain them to you on a call.
Google Is Now Writing an AI Summary of Your Business — From Your Own Website
Some local business panels in Google Search are now AI Overviews, written from your website and Google Business Profile. How to check what Google says about you.
Jagger CzajkaYour Google Ads Got More Expensive and Nobody Changed Anything
Google's August 17 bidding update ended bid suppression on budget-capped campaigns. Who pays more, who benefits, and the four realistic ways to respond.
Jagger CzajkaGoogle Just Let a Lot More Small Businesses Into Search Profiles
The follower bar for a Google Search profile dropped from 100,000 to 10,000. Here's what a Search profile actually does, who qualifies now, and how to check.
Jagger CzajkaPeople Are Typing Longer Searches. Your Keyword List Probably Has Not Noticed.
Short queries fell from 42% of ad impressions to 24% while three- and four-word queries more than doubled their conversions. What is worth changing, and what is not.
Jagger CzajkaYou Still Rank #1. Your Traffic Is Down. Both Are True.
What the Wikipedia research actually established about AI Overviews, what it did not, and how to tell a structural change from a real problem.
Jagger CzajkaReddit Lost 86% of Its ChatGPT Citations. Nobody Knows Why.
A well-documented collapse with no confirmed cause, and what it says about building your visibility on ground you do not own.
Jagger CzajkaHow to Tell a Reporting Bug From a Real Traffic Drop
Google's own reports broke twice in August. The four-question test that separates a logging error from a drop that is costing you money.
Jagger CzajkaThree Platforms Just Took Over Your Cost Controls
Google, Microsoft, and ChatGPT Ads each moved a piece of cost control to the platform. Here is what still limits what you pay.
Jagger CzajkaHow Google Ads Consultants Charge
Three pricing models, one honest comparison, including the part where the cheaper option is not mine.
Jagger CzajkaHow to Hire a Paid Ads Freelancer Without Getting Burned
The three things that go wrong, and the questions that surface all of them in one conversation.
Jagger CzajkaGoogle Ads or Meta Ads? Pick One First
Are people already searching for what you sell, or do they not know it exists yet? That answer picks your platform.
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